It’s simple. For a club or disco to be successful, not only a quality program is enough, but also quality and systematic marketing and promotion. You ask why? If no one knows about the club, if people don’t expect the best from it, if it doesn’t present itself sufficiently and qualitatively, then it simply won’t work.
Let’s list the basic categories of event marketing.
Today’s population of people looking for entertainment is of course on social networks, because it is the fastest way for them to communicate. So, if you are not on Facebook, it’s as if you were not. Of course, that’s not enough, the communication itself and the presentation on this network are important and this can greatly affect your business’s traffic.
Are you wondering how the fact that your Facebook page is not working properly can affect the operation of your business? Yes, it can, because people want to know what you are planning, what kind of event you will do, what kind of star or artist you will bring, what the event that has already taken place looked like, etc. as soon as possible. You say to yourself, Facebook is doing my son or acquaintance, he is still there anyway 🙂 That’s fine, but chatting with friends is something different from targeted event marketing, which is supposed to lead to your profit and building your name.
Website
You ask, what is the use of a website when we already have Facebook? Good question, but don’t forget that you are not open for only one week and if you want to look trustworthy, the website is still your biggest calling card, even before people visit you. It has happened several times that Facebook went down and at that moment your visitors will not know whether you still exist. Another reason is that you appear credible to partners (media, beverage suppliers), artists and bands you invite and your overall image is so professional.
Graphics
If you have a beautiful, high-quality business and your website and Facebook look like a sunny magazine, that’s not the way to present yourself either. In this day and age, when we are bombarded with so many different ads from every side, you have to stand out, but not by making your graphics look like a child’s painting program 🙂
Graphics are your face and you shouldn’t skimp on them. You need to realize what your visitor sees before they come to you, what to entice them, why they should call their friends and meet at your place.
If you have great, catchy graphics, then again, Facebook and the web are not enough to make it all work, you need to coordinate online marketing (Facebook, websites, internet) and offline marketing (flyers, posters and other visible areas), but for offline marketing next time.
These are the three main factors and there are many more why many businesses fail or, not as they would like. If you have come this far, it is clear that you are serious about your business.
If you would like to get help with marketing and promotion for your business, contact us. We do event marketing for several institutions and have been dedicated to it with individual care for some time. We will also help you with building your brand.